Engagement mapping: good article, and links to more information and resources

About two months ago, I blogged about Microsoft's Engagement Mapping (see post here) and how it could change the industry, since it's a more accurate representation of how online ads really work.

Here's an interesting new article about engagement mapping written in MediaPost's Online Publishing Insider. It does a nice job of breaking down a couple recent reports and white papers on the topic. The article also links to some resources on engagement mapping provided by Atlas, such as a white paper, two webcasts (one for advertisers and another for publishers), and an FAQ about engagement mapping.