SEO and SEM have become meaningless terms
This one makes me laugh every time I see it.
Every new website launch seems to come with the obligatory press release. And every site launch press release says something like, "To build traffic, we're optimizing the site for the search engines" or "We're doing a combination of SEM and SEO to promote our new site."
Of course you are. Or at least you should be. Why bother saying it anymore?
"Optimizing for search" and "SEO/SEM" have become such nebulous terms in press releases that it makes me wonder how many sites are actually putting forth a serious effort to maximize search engine exposure. It's almost like PR and marketing people have seen these phrases in every other site launch press release...thus they feel it's a necessary component for their press release. It's a safe thing to say you've done SEO/SEM -- because it's pretty much impossible for anyone to prove you haven't!
Included your site's top keywords in the title tag? Yep. Then I guess you're optimized for the search engines! ;-)
Every new website launch seems to come with the obligatory press release. And every site launch press release says something like, "To build traffic, we're optimizing the site for the search engines" or "We're doing a combination of SEM and SEO to promote our new site."
Of course you are. Or at least you should be. Why bother saying it anymore?
"Optimizing for search" and "SEO/SEM" have become such nebulous terms in press releases that it makes me wonder how many sites are actually putting forth a serious effort to maximize search engine exposure. It's almost like PR and marketing people have seen these phrases in every other site launch press release...thus they feel it's a necessary component for their press release. It's a safe thing to say you've done SEO/SEM -- because it's pretty much impossible for anyone to prove you haven't!
Included your site's top keywords in the title tag? Yep. Then I guess you're optimized for the search engines! ;-)
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