Additional thought: Google's new business video tool

Here's a relevant comment about Monday's post that I received from Ben at Wistia.  Now that he mentions it, I'm a little surprised Google didn't build some sort of analytics into their new business video offering, since most programs are so metrics-based nowadays.

I believe that there is one area which you didn't hit on which is one of the larger failings of the Google offering: tracking.  With Google's YouTube mindset of user-generated content, tracking and analytics has largely been ignored.  However, the reality is that companies are spending thousands, if not tens of thousands, of dollars on creating professional video with in-house departments and third party production companies.  With this level of expenditure, they need to know more than just "23 people watched this video" in order to justify their costs and recognize a true return on their investment.  In a sales, training, or marketing environment, having full transparency into how specific people are viewing your video content is extremely valuable.