9 things you'll learn by viewing my presentation on webinar marketing

Based on my experience producing online events for IndustryWeek, I was invited to give a webinar presentation about webinar marketing.  The live event took place Dec. 17, and the title of the presentation was "Webinars as Part of a Digital Marketing Strategy."  I gave an approximately 30-minute presentation as part of this 60-minute webinar, which was produced by Adobe.

Here's a link to the archive of this webinar, which you can view for free on Adobe.com.

These are just a few of the things I covered:

1. Aligning your marketing with the type of webinar you're producing
   
   
2. A list of metrics for tracking your success
   
   
3. The cornerstone of your webinar marketing
   
   
4. Why you don't want to buy website or enewsletter ads that say "come to my webinar" (and what you should do instead)
   
   
5. The most powerful social media tool for marketing your webinars.  It's not Facebook, LinkedIn, or Delicious.  It's something you've probably been doing for a long time...
   
   
6. Why pay-per-click ads aren't a magic bullet for webinar marketing
   
   
7. Tricks for optimizing your webinars for search engines
   
   
8. Using an industry guru as a webinar speaker (often for free!) and putting their content to work for you
   
   
9. How to tie your webinar into in-person events, and vice versa
   
   ...and much more!  View the archive now