Don't blast your customers!

Here's an interesting blog entry on MediaPost about softening the language we use as marketers.

"Maybe we need to stop calling them consumers, target audience and viewers … and just think about them as people."

An interesting concept, and one I largely agree with. What we call a product/service can often affect the way it's used.

A few years ago I stopped saying the words "email blast" to customers, and instead I'll use "direct email invitation" or something of the like. A subtle difference? Perhaps. But "blast" sounds so...violent and uncontrolled. Do we really want to blast our customers? I hope not...