Media industry similar to music industry

I'm beginning to think the media industry is a lot like the music business. The music biz's main product (the CD) saw double-digit sales decreases in 2007. Music downloads are increasing, but they're increasing at a decreasing rate -- and they're not making up for the revenue loss the record companies are seeing with CD sales decreases.

This sounds like a similar story to what many B2B media companies are feeling. Marketers are spending more money on eMedia, but less money on print advertising, causing many magazines to struggle or shut down. Even with double-digit increases in eMedia spending, in many industries marketers' total spend with media companies is still decreasing overall.

To combat the problem, the music industry is trying to create a new business model by filing lawsuits against their customers. Maybe media should try that? :-)