PR in 140 chars or <

The Web gives us unlimited space.  We can throw as many words out there as we please.  It’s great but dangerous.  Remember to keep it brief.

New PR tool called IvyLees is the Twitter of the PR world.  Boil your press release down to 140 characters.  (Hat tip to Paul Conley)

Whether you’re in PR or marketing, learn to keep your message short.  This is the future, because too much info is overwhelming.

Writing for IvyLees or Twitter is similar to writing Google PPC ads.  You get 25 characters in the headline, and 2 lines of 35.  Condense!

A favorite quote:  “I would have written a shorter letter, but I did not have the time.” – Blaise Pascal (often misattributed to M. Twain)