(With apologies to Jeff Foxworthy) You might be an eMarketing slowpoke if...
Nimble. It's a funny word, but it's such a joyful one. Who wouldn't like to be nimble? Whether you're physically dextrous, your car is highly maneuverable, or you work for a company that acts quickly -- being nimble is always good.
Is your marketing nimble? Are you quick on your feet? When you commit to a project, whether it's something new and different or something you've done many times before, are you quick to execute it? Or does it drag on forever, whether it's your fault or someone else's? (Of course it's always someone else's fault and never yours...)
Most people know about Jeff Foxworthy and his "You might be a redneck" jokes. Foxworthy, the king of blue-collar comedy, became a superstar with a simple premise -- giving people (humorous) benchmarks to judge their behavior. People aren't good judges of their own actions, so they need his guidelines to give them a "hint" that they're being a redneck.
In the same way Foxworthy helps people determine their "redneck-osity", I think marketers sometimes need hints when we're being slow. If you work in an environment that traditionally acts slowly, you become accustomed to a slower pace. Many times you don't even realize you're not being nimble. Maybe you think you got a project out the door quickly, but compared to your competitors or others in the industry, you're way behind the curve.
So, with apologies to Jeff Foxworthy (because his are funny and mine aren't meant to be)...here a few benchmarks for judging your organization's digital marketing dexterity. Feel free to add your own in the comments section of the blog.
Is your marketing nimble? Are you quick on your feet? When you commit to a project, whether it's something new and different or something you've done many times before, are you quick to execute it? Or does it drag on forever, whether it's your fault or someone else's? (Of course it's always someone else's fault and never yours...)
Most people know about Jeff Foxworthy and his "You might be a redneck" jokes. Foxworthy, the king of blue-collar comedy, became a superstar with a simple premise -- giving people (humorous) benchmarks to judge their behavior. People aren't good judges of their own actions, so they need his guidelines to give them a "hint" that they're being a redneck.
In the same way Foxworthy helps people determine their "redneck-osity", I think marketers sometimes need hints when we're being slow. If you work in an environment that traditionally acts slowly, you become accustomed to a slower pace. Many times you don't even realize you're not being nimble. Maybe you think you got a project out the door quickly, but compared to your competitors or others in the industry, you're way behind the curve.
So, with apologies to Jeff Foxworthy (because his are funny and mine aren't meant to be)...here a few benchmarks for judging your organization's digital marketing dexterity. Feel free to add your own in the comments section of the blog.
- If it takes more than 48 hours for you to get a mailing list or a database of customer information pulled, you might be an eMarketing slowpoke.
- If you're waiting until a web advertising campaign is over before analyzing its performance and thinking about improvements, you might be an eMarketing slowpoke.
- If you spend a week trying to get an agreement for an advertising campaign to be signed, you might be an eMarketing slowpoke.
- If you need more than 10 minutes to come up with a list of your site's most important terms for search engine optimization, you might be an eMarketing slowpoke.
- If it takes more than a day for you to get fresh leads from a campaign into your company's CRM system or to your salespeople, you might be an eMarketing slowpoke.
- If you can't write, edit, and have text approved for an email campaign within a week, you might be an eMarketing slowpoke.
- If you can't respond to an emailed customer question, comment or complaint in a few hours, you might be an eMarketing slowpoke.
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