Electronic orientation for new names on your list
How many times have you heard someone say, "I didn't know that about your company!" or "I didn't realize you offered that product or service!"? For as many times as you hear it, you can safely assume dozens of other people might feel the same way, but they just haven't vocalized it to you. That can add up to a lot of missed opportunities!
Here's a simple but effective way to welcome new people to your email list, and get them up to speed on some of your most essential offerings: Do a series of "electronic orientation" emails.
It's pretty typical for companies to send a confirmation email as soon as you've signed up for their list. But how many companies follow up with regularly-timed additional messages, specifically crafted for new people on the list? You probably should.
This is a great example of one message in a series of welcoming emails I received from MarketingProfs. After signing up for one of their enewsletters, I received one of these emails per week for the next four weeks. Note how they quickly and simply highlight a number of their different offerings I might be interested in.
You can't see this in the screenshot I've included here, but at the bottom of the message, there's a way to opt out of these "new member emails" without opting out of the list I signed up for. That's important, since even though most people will be interested in learning more about your company's offerings, there might be some who only want what they've requested. By offering a separate unsubscribe, you respect the user's preferences without endangering the new subscription you've picked up.
This idea seems so simple -- and that's because it is. But how many companies are using this type of welcoming email tactic? Not many. And I don't understand why not, because the best time to engage a new member to your list is within the first month after they sign up!
Here's a simple but effective way to welcome new people to your email list, and get them up to speed on some of your most essential offerings: Do a series of "electronic orientation" emails.
It's pretty typical for companies to send a confirmation email as soon as you've signed up for their list. But how many companies follow up with regularly-timed additional messages, specifically crafted for new people on the list? You probably should.
This is a great example of one message in a series of welcoming emails I received from MarketingProfs. After signing up for one of their enewsletters, I received one of these emails per week for the next four weeks. Note how they quickly and simply highlight a number of their different offerings I might be interested in.
You can't see this in the screenshot I've included here, but at the bottom of the message, there's a way to opt out of these "new member emails" without opting out of the list I signed up for. That's important, since even though most people will be interested in learning more about your company's offerings, there might be some who only want what they've requested. By offering a separate unsubscribe, you respect the user's preferences without endangering the new subscription you've picked up.
This idea seems so simple -- and that's because it is. But how many companies are using this type of welcoming email tactic? Not many. And I don't understand why not, because the best time to engage a new member to your list is within the first month after they sign up!
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