A webcast on webcast marketing: Featuring a presentation by yours truly

Edited 1/5/09:  Here's a link to the archive of this webinar, which you can view for free on Adobe.com
 
I've been invited by Adobe and by Ken Molay of Webinar Success to speak on a webcast on Dec. 17.  It's part of Adobe's "Luminary eSeminar Series."  Here's the full description:

Webinars as Part of a Digital Marketing Strategy
Wednesday, December 17
1:00pm Eastern / 10:00am Pacific
Duration: 1 hour
Cost: None

Web seminars (webinars) are being used more and more to generate sales leads, stimulate awareness and interest, or impart information to prospects. Unfortunately, many companies view webinars as a stand-alone activity, divorced from other marketing activities. You can improve your marketing results by integrating webinars into an overall digital marketing strategy that includes email, banner advertising, search optimization, and other activities.

This seminar gives you valuable information on how to attract prospects to your company’s products and services by using webinars in a multi-channel eMarketing strategy. You will learn best practices for making sure that webinars and other digital marketing approaches support and reinforce each other. Find out how to target the right audience with webinar marketing that gets results.

You will get the benefit of two industry experts sharing their complementary areas of expertise. Michael Madej is the General Manager of eMedia Sales & Marketing for IndustryWeek. Michael will share his knowledge of how to build and manage a comprehensive digital marketing strategy that includes webinars.  Ken Molay, president of Webinar Success, gives you additional tips on how to make your marketing and lead generation web seminars more productive.

The one-hour seminar includes time for an interactive question and answer session with both speakers. The information is appropriate for all business marketers using or considering webinars as part of their campaign strategy.

You will learn:

1. Strategies for promoting and marketing webinars
2. How to use webinars to reinforce digital marketing campaigns
3. Common mistakes in lead generation webinars
4. Intelligent campaign add-ons that maximize the reach of your webinar